Clik here to view.
The Art of Adjusting Your Email Program in Uncertain Times: An Interview with...
One of my favorite parts about attending Litmus Live is learning from gifted email marketers willing to get on stage and share their ideas, tips, and insights. I also wonder, after their presentation,...
View ArticleThe 102 of Email Code: Working with Images
Seeing code spill out in front of you can feel incredibly intimidating, and sometimes frustrating. I promise you, from marketer to marketer, that it’s way easier than it looks. Plus, being able to...
View ArticleClik here to view.
How to Successfully Scale Your Email Team, Part 1: People
Sending great email isn’t easy. But sending great email at scale is a whole different challenge. How do you set up your program to handle more—and more complex—campaigns, all while keeping your brand...
View ArticleClik here to view.
10 Litmus Power-User Tips to Make You a Better Email Marketer
If you’re using Litmus to create, optimize, and analyze your campaigns you know that your account is full of features that let you speed up your email workflow. But do you know all the helpful Litmus...
View ArticleClik here to view.
5 Tips for Increasing Customer Retention with Email Marketing
It’s harder than ever to win over new customers, so now is the perfect time to focus on keeping the ones you already have. Email marketers, let’s make customer retention your number one priority. Even...
View ArticleLeading Email Marketing Through Change
Like many CMOs, I’ve spent the past few weeks navigating through our new normal and what these changes mean for Litmus, our customers, and the email marketing community. That includes how to strike the...
View ArticleClik here to view.
Genuine, Empathetic, and Subscriber-Centric: 5 Examples of Great Email...
Though the initial rush of COVID-19 emails may have subsided, the need for email marketing to be empathetic and helpful during these times hasn’t (and never should). Much like you, here at Litmus we’ve...
View Article10 Ways You Can Use Email Insights Across Your Entire Company
What if I told you there was a way to make your email efforts go even farther? By setting up your email campaigns for success from the start and taking time to find insights about your audience, you...
View ArticleClik here to view.
Which email clients should I test in?
You’re giving your email campaign the finishing touches, running one more round of previews to make sure everything looks great and there it is… a rendering issue in Outlook 2013. Should you jump back...
View ArticleClik here to view.
How Distributed Email Teams Can Use Slack to Keep Projects Moving (And Stay...
Is your email team suddenly forced to work from home and you’re not quite sure how to stay on top of your email tasks without the ability to collaborate in person? Luckily, there’s a whole set of tools...
View ArticleClik here to view.
Interactive Hotspots in Email: A Step-by-Step Guide
Interactivity continues to be one of the hottest trends in email design—and interactive hotspots are one of the most popular interactive elements in a marketer’s toolkit. Hotspots let your subscribers...
View ArticleClik here to view.
3 Predictions for the Future of Email Teams
The email industry is constantly changing, but how will the ever-changing industry impact what email teams look like in 2020 and beyond? Which skills will be in hot demand in the future, and how can...
View ArticleClik here to view.
Best Practices for Email Marketing During a Crisis: Webinar Recording + Q&A
As the spread of the coronavirus evolves into a global health pandemic, many marketers are struggling to understand what the crisis means for their email program. Can you keep sending promotional...
View Article6 Tips on Sending Effective Email During a Crisis
With the emergence of the coronavirus (COVID-19), brands are being forced to quickly act and adapt to a situation that changes daily. Email is the most powerful channel to stay connected to your...
View ArticleClik here to view.
Predictions for the Future of Email Marketing: Why It’s Time to Embrace...
Does your marketing team fear tighter privacy laws? It shouldn’t. The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long...
View ArticleEmail First: The New Normal for Keeping You Connected to Customers in...
Remote working is definitely having a moment, empowering brands to collaborate with each other and connect to customers and partners from great distances. When you can’t meet face-to-face, your email...
View ArticleClik here to view.
Litmus Live Spotlight: Sarah Esterman on How to Work With People
Email marketing is about more than just, well, email. And marketing. Like any other profession or pursuit, most of what we do in the email industry comes down to our relationships with others. Whether...
View ArticleClik here to view.
How to Win Subscribers Back: 5 Tips for Creating Effective Re-engagement Emails
Think about your own email inbox. How many emails did you get in the past day? The past hour, even? How many did you actually look at and enjoy, and how many did you just delete without opening or...
View ArticleClik here to view.
4 years ago, we asked leading experts for their email predictions for 2020....
“How will email marketing change by the end of the decade?” We asked this question back in 2016 to 20 leading industry experts, and we have to say, some of their predictions felt pretty wild at the...
View ArticleClik here to view.
Small Ways to Make Your Emails More Fun
Email is a serious business. I mean, anything with an ROI of 42:1 deserves to be respected. That doesn’t mean you can’t (or shouldn’t) have a little fun while you’re at it. There are plenty of big ways...
View Article![BLACKPINK – DEADLINE – EP [iTunes Plus M4A]](http://is1-ssl.mzstatic.com/image/thumb/Video211/v4/de/b3/b1/deb3b1d4-ba28-22e8-2428-ef97617b2a4b/90d54d743002a6d66308f217cd867947_Preview_Image_Intermediate_nonvideo_sdr_426725135_2574858051.png/316x316bb.webp)
