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How Distributed Email Teams Can Use Slack to Keep Projects Moving (And Stay...
Is your email team suddenly forced to work from home and you’re not quite sure how to stay on top of your email tasks without the ability to collaborate in person? Luckily, there’s a whole set of tools...
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Which email clients should I test in?
You’re giving your email campaign the finishing touches, running one more round of previews to make sure everything looks great and there it is… a rendering issue in Outlook 2013. Should you jump back...
View Article10 Ways You Can Use Email Insights Across Your Entire Company
What if I told you there was a way to make your email efforts go even farther? By setting up your email campaigns for success from the start and taking time to find insights about your audience, you...
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Genuine, Empathetic, and Subscriber-Centric: 5 Examples of Great Email...
Though the initial rush of COVID-19 emails may have subsided, the need for email marketing to be empathetic and helpful during these times hasn’t (and never should). Much like you, here at Litmus we’ve...
View ArticleLeading Email Marketing Through Change
Like many CMOs, I’ve spent the past few weeks navigating through our new normal and what these changes mean for Litmus, our customers, and the email marketing community. That includes how to strike the...
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5 Tips for Increasing Customer Retention with Email Marketing
It’s harder than ever to win over new customers, so now is the perfect time to focus on keeping the ones you already have. Email marketers, let’s make customer retention your number one priority. Even...
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10 Litmus Power-User Tips to Make You a Better Email Marketer
If you’re using Litmus to create, optimize, and analyze your campaigns you know that your account is full of features that let you speed up your email workflow. But do you know all the helpful Litmus...
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How to Successfully Scale Your Email Team, Part 1: People
Sending great email isn’t easy. But sending great email at scale is a whole different challenge. How do you set up your program to handle more—and more complex—campaigns, all while keeping your brand...
View ArticleThe 102 of Email Code: Working with Images
Seeing code spill out in front of you can feel incredibly intimidating, and sometimes frustrating. I promise you, from marketer to marketer, that it’s way easier than it looks. Plus, being able to...
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The Art of Adjusting Your Email Program in Uncertain Times: An Interview with...
One of my favorite parts about attending Litmus Live is learning from gifted email marketers willing to get on stage and share their ideas, tips, and insights. I also wonder, after their presentation,...
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