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The Ultimate Guide to GMX and Web.de: How do they display your emails?
Founded in 1988, United Internet AG is one of Germany’s leading ISPs, and the parent company of several webmail clients. Between all their services, they have over 47 million customer accounts. One of...
View Article2016 State of Email Report: The Email Marketer’s Guide to Creating Successful...
The email landscape is constantly changing. Between the introduction of new email apps and deliverability updates, email marketing has never presented more challenges—or opportunities. As an email...
View ArticleData You Should Be Using to Optimize Your Clients’ Campaigns: Webinar Q&A
“It’s ok, we have good open and click through rates.” Did your eyes roll a little when reading that line? How many times have you had a client say that to you when you asked about their email metrics?...
View ArticleGaining Email Marketing Insights from Big Data [Video]
Your customers leave little data clues behind them wherever they go. In fact, we collectively create 2.5 quintillion bytes of data every day, according to IBM—which means that 90% of the data in the...
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Where do GMX and WEB.DE users open email? [Infographic]
Nearly 54% of emails in Germany are opened in GMX or WEB.DE. If you’re based in Germany or its surrounding regions, or you’re emailing subscribers based in that area, then understanding how your emails...
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How to Write Emails That Sell: An Analysis of Influential Language
As part of the research that went into his 2012 bestseller To Sell Is Human, author and speaker Daniel Pink surveyed people on the first words that came to mind when they heard “sales” or “selling.”...
View ArticleThe Evolution of Email Spam: Here’s How Your Customers Now Define It
About a month ago, a friend and fellow Boston marketer and I got into a discussion about the merits of customer marketing, and more specifically, how email plays a role. Casey Hogan was frustrated, as...
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The Best Order Confirmation Emails Have Arrived
You pull out your credit card, hit submit, and then the waiting starts. Admit it: Amazon Prime has spoiled you, and you have to remind yourself that shipment tracking isn’t available instantaneously....
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Special Characters, Emojis, Line Breaks: More Tricks for Optimizing Your...
After taking the first steps by implementing these seven simple tricks to make your code more accessible and refactoring your bulleted lists for semantic accessibility, you might be wondering what to...
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Does your brand need more than one ESP?
Your email service provider is the beating heart of your email program. It’s what connects your team’s ideas with your customer’s inbox, and it’s usually a big budget decision. With so much riding on a...
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Small Ways to Make Your Emails More Fun
Email is a serious business. I mean, anything with an ROI of 42:1 deserves to be respected. That doesn’t mean you can’t (or shouldn’t) have a little fun while you’re at it. There are plenty of big ways...
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4 years ago, we asked leading experts for their email predictions for 2020....
“How will email marketing change by the end of the decade?” We asked this question back in 2016 to 20 leading industry experts, and we have to say, some of their predictions felt pretty wild at the...
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How to Win Subscribers Back: 5 Tips for Creating Effective Re-engagement Emails
Think about your own email inbox. How many emails did you get in the past day? The past hour, even? How many did you actually look at and enjoy, and how many did you just delete without opening or...
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Litmus Live Spotlight: Sarah Esterman on How to Work With People
Email marketing is about more than just, well, email. And marketing. Like any other profession or pursuit, most of what we do in the email industry comes down to our relationships with others. Whether...
View ArticleEmail First: The New Normal for Keeping You Connected to Customers in...
Remote working is definitely having a moment, empowering brands to collaborate with each other and connect to customers and partners from great distances. When you can’t meet face-to-face, your email...
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Predictions for the Future of Email Marketing: Why It’s Time to Embrace...
Does your marketing team fear tighter privacy laws? It shouldn’t. The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long...
View Article6 Tips on Sending Effective Email During a Crisis
With the emergence of the coronavirus (COVID-19), brands are being forced to quickly act and adapt to a situation that changes daily. Email is the most powerful channel to stay connected to your...
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Best Practices for Email Marketing During a Crisis: Webinar Recording + Q&A
As the spread of the coronavirus evolves into a global health pandemic, many marketers are struggling to understand what the crisis means for their email program. Can you keep sending promotional...
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3 Predictions for the Future of Email Teams
The email industry is constantly changing, but how will the ever-changing industry impact what email teams look like in 2020 and beyond? Which skills will be in hot demand in the future, and how can...
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Interactive Hotspots in Email: A Step-by-Step Guide
Interactivity continues to be one of the hottest trends in email design—and interactive hotspots are one of the most popular interactive elements in a marketer’s toolkit. Hotspots let your subscribers...
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